Changing the image of classical music
Alternative Classical creates and promotes new approaches to classical music. We offer marketing, press and project management services to music organisations and individuals who create informal classical music experiences for everyone to enjoy.
We want to change the image of classical music to attract new audiences, to push boundaries and to explore fresh ways of programming classical music, both within and outside of its traditional settings. We want to support the organisations and musicians already working towards this goal with our specialist marketing, press and project management expertise, and produce more opportunities for alternative classical events. In short, we want to make new projects bigger and better to redefine the way classical music is perceived.
We’ve worked with many of the most innovative organisations at the forefront of the alternative classical movement, and supported many musicians, ensembles and charities with building a strong digital presence. Here are some of the people we’ve worked with:
Mahogany Opera Group
Street Orchestra Live
EFG London Jazz Festival
The Hermes Experiment
The Epiphoni Consort
Cambridge Summer Music Festival
The Old Church
Serious Space Shoreditch
King’s 500 Contemporary Music Festival (King’s College, Cambridge)
Purbeck International Chamber Music Festival
Blow the Fuse