About

 

 

Changing the image of classical music

 

What

Alternative Classical creates and promotes new approaches to classical music. We offer marketing, press and project management services to music organisations and individuals who create informal classical music experiences for everyone to enjoy.

Why

We want to change the image of classical music to attract new audiences, to push boundaries and to explore fresh ways of programming classical music, both within and outside of its traditional settings. We want to support the organisations and musicians already working towards this goal with our specialist marketing, press and project management expertise, and produce more opportunities for alternative classical events. In short, we want to make new projects bigger and better to redefine the way classical music is perceived.

Who

We’ve worked with many of the most innovative organisations at the forefront of the alternative classical movement, and supported many musicians, ensembles and charities with building a strong digital presence. Here are some of the people we’ve worked with: 

Nonclassical
Spitalfields Music
John Rutter
London Sinfonietta
Kings Place
Shadwell Opera
Mahogany Opera Group
Street Orchestra Live
Classical Remix
Gabriel Prokofiev
Filthy Lucre
EFG London Jazz Festival
Melos Sinfonia
The Hermes Experiment
ORA choir
The Epiphoni Consort
Echo choir
Vocal Futures
Joby Burgess
Cambridge Summer Music Festival
The Old Church
Serious Space Shoreditch
King’s 500 Contemporary Music Festival (King’s College, Cambridge)
Alissa Firsova
Purbeck International Chamber Music Festival
Ophelia Productions
Blow the Fuse